Video | Dean Waye — The Webinar Ghostwriter

Create Compelling Webinar Speeches: Part 2

by Dean Waye | Feb 21, 2021 | Call To Action, Videos, Webinars

Question #2: How do I know I can trust you? The next two questions belong to the same group. How do I know I can trust you, and how do I know this is real? In every B2B presentation, there’s some variation of this slide, already, right? These are the...

Create Compelling Webinar Speeches: Part 1

by Dean Waye | Feb 19, 2021 | Call To Action, Videos, Webinars

Question #1: Why is this different? First Up, a reminder — you are answering these questions without ever posing the question. There’s no “Why is this different” headline on a slide. You’re anticipating the ten, actually 11, questions the B2B audience wants answers...

Create Compelling Webinar Speeches: Introduction

by Dean Waye | Feb 18, 2021 | Call To Action, Videos

Choosing your CTA for your presentation is usually pretty easy, so we’ll use that as a reward for ourselves. The harder job is building the path to that CTA. In a previous post, I talked about structure and having 3 acts. And I talked about the different models....