A difference between B2B and B2C webinars
In B2C webinars you try to overwhelm the audience by listing all the things they’d have to do to get results, if they didn’t use your product. In B2B we show how we have thought through and put in place all the (complex) pieces already, so the customer...The audience is who?
We have our purpose, our message, for the webinar. Who’s going to be looking at this webinar? Listening to it, learning from it, changing their mind because of it? Hopefully not ignoring it. In any webinar, there are several types of profiles attending. Maybe you can...What I learned writing hundreds of your LinkedIn profiles
I’m a ghostwriter. Mostly on corporate webinars. But every few days, I write someone’s LinkedIn About section. Over the years, I’ve written hundreds. The About section is the toughest part of a LinkedIn profile for almost everyone to write. A lot of people...Getting lawsuit-safe (royalty-free) visual elements:
Staying out of trouble with images