by Dean Waye | Mar 13, 2021 | Audio, Call To Action, Videos, Visuals, Webinars
How to create the perfect online presentation First, leave PowerPoint closed. Start writing a script. A proven approach is to write your answers to these imaginary customer questions. Why is this different? How do I know I can trust you? How do I know this is real?...
by Dean Waye | Feb 17, 2021 | Audio, Quick Notes, QuickStuff, Visuals, Webinars
Even worse if I know (a few of) the people in the audience: better all strangers, or all friends. Whatever, we have to press on. But that’s just the standard, acceptable kind of being scared. It’s extra terrible if you haven’t prepared great material. Doubting...
by Dean Waye | Feb 15, 2021 | Audio, Quick Notes, QuickStuff, Visuals, Webinars
In B2C webinars you try to overwhelm the audience by listing all the things they’d have to do to get results, if they didn’t use your product. In B2B we show how we have thought through and put in place all the (complex) pieces already, so the customer...
by Dean Waye | Feb 13, 2021 | Audio, Quick Notes, QuickStuff, Visuals, Webinars
We have our purpose, our message, for the webinar. Who’s going to be looking at this webinar? Listening to it, learning from it, changing their mind because of it? Hopefully not ignoring it. In any webinar, there are several types of profiles attending. Maybe you can...
by Dean Waye | Feb 12, 2021 | Audio, Quick Notes, Visuals, Webinars
It can be hard to love webinars, even though they have amazing potential. Very few of them are interesting for the audience. The reasons break down into three areas: Content issues, Structural issues, and Speaker issues. Audiences are happy to tell us why: Content...
by Dean Waye | Feb 11, 2021 | Audio, Quick Notes, Visuals, Webinars
Why are we doing this webinar? What do we want to audience to know? What change are you trying to make? Some webinars are just facts, presented in order. If that’s what you’re doing, this course will make that the best it can possibly be. But there should be a bigger...
