Don’t Drop The Ball!

by | Feb 5, 2021 | Webinars

A CTA needs follow-up.

If your CTA is to download a pdf, you need an easy way for people to do that. If you’re trying to get a call or meeting arranged, you need to have a person assigned to getting the arrangements handled (or an online form, ideally attached to an online calendar).

And your follow-up needs to be in place before the webinar.

But it doesn’t stop there.

If someone else (not you) is doing the discovery calls, you need a transition written for that person. Usually this is a paragraph that’s spoken at the start of the call, tying the webinar experience to the call experience.

It doesn’t have to be complicated (it shouldn’t be), but it needs to be there. Something like “Hi Jaime, I’m Steve Austin, and thanks again for joining Acme for our webinar last week about advanced prosthetic ears.” Then let the sales team do their thing.

Bonus tip #1: It helps to use the webinar’s PowerPoint template, and graphics, during the discovery call. It helps the prospect answer the first question everyone has in these calls— “Am I in the right place?”

Bonus tip #2: If you can get someone from the sales team to join the webinar, and say Hi at the end when you discuss the CTA, do it. It pre-starts the discovery call with a human voice attached to the impression you’re giving your webinar audience.

Bonus tip #3: Test, and test, and test again. Whatever your CTA is, be sure links and apps and webpages all work perfectly.