by Dean Waye | Mar 1, 2021 | Call To Action, Videos, Webinars
Hoo boy. We made it! The nerdy part of your brain finally gets to geek out over features. But–and I know the urge to “show up and throw up,” which we have ALL DONE in the past, that urge is strong right now, … and you SHOULD throw up at this...
by Dean Waye | Feb 27, 2021 | Call To Action, Videos, Webinars
Why now? Everyone in B2B hates this question. I hate this question. Because we were doing so well. We just finished connecting our features, which we love to talk about, to their needs, which they love to talk about. If only we could end on that!...
by Dean Waye | Feb 25, 2021 | Call To Action, Videos, Webinars
“How will this help us get what we want?” Since this is B2B, you already know what they want. You’ve been talking to them. Sometimes you’ve been talking to them for years. They want to do something at a lower cost, or faster, or...
by Dean Waye | Feb 24, 2021 | Call To Action, Videos, Webinars
“What’s kept us from getting what we want?” Part of any persuasion process– and what’s all of this building a path to a call to action, if it’s not a persuasion process–is to have a common enemy. Not a person, exactly....
by Dean Waye | Feb 23, 2021 | Call To Action, Videos, Webinars
What’s in it for us? The next four questions belong to the same group. And you can reorder them a little if you feel the need to. These questions are “What’s in it for us?”, “What’s kept us from getting what we want?”, “How will...
