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The audience is who?

We have our purpose, our message, for the webinar. Who’s going to be looking at this webinar? Listening to it, learning from it, changing their mind because of it? Hopefully not ignoring it. In any webinar, there are several types of profiles attending. Maybe you can...

Why Webinars are Boring

It can be hard to love webinars, even though they have amazing potential. Very few of them are interesting for the audience. The reasons break down into three areas: Content issues, Structural issues, and Speaker issues. Audiences are happy to tell us why: Content...

Myths & Truths about B2B webinars

There are 3 myths about webinars It’s an online PowerPoint It’s about the information The audience is there to learn It’s just an online PowerPoint: Nope. It’s its own thing. You can’t take the same slides you’d use for an in-person meeting and use them in a webinar....