by Dean Waye | Mar 13, 2021 | Audio, Call To Action, Videos, Visuals, Webinars
How to create the perfect online presentation First, leave PowerPoint closed. Start writing a script. A proven approach is to write your answers to these imaginary customer questions. Why is this different? How do I know I can trust you? How do I know this is real?...
by Dean Waye | Mar 8, 2021 | Call To Action, Videos, Webinars
The Bonus B2B Question How do I know I won’t be blamed? This is the super and super-secret question. If you look at them all together, you’ll see that the other 10 questions add up to this 11th question. In B2B, you’re not spending your own money. In your own...
by Dean Waye | Mar 5, 2021 | Call To Action, Videos, Webinars
What’s the next step? I’m a big fan of showing someone exactly what we want them to do, so we all know what’s next. If we’re looking for another meeting, and it’s a small group, bring up your calendar. And get a date set for...
by Dean Waye | Mar 3, 2021 | Call To Action, Videos, Webinars
What’s the risk of doing nothing? You’ve probably noticed that these questions–except for #7 where you get to geek out about your features — these questions are getting harder to talk about. And the stakes are getting higher. The chance that...
by Dean Waye | Mar 2, 2021 | Videos
Every CMO, every VP of Marketing has the same problems with webinars: Technical experts won’t volunteer Sales complains about the leads Calls to action don’t work I just released a 3-part series for cmowebinars.com, showing how webinar ghostwriters (like me) construct...
